In March 2014, Postman had been in existence for almost 2 years. Postman was “launched” through a post on Stackoverflow that still is the largest source of referrals for us. I had switched to working on Postman full-time a few months ago and the result was the Postman packaged app for the new Chrome App Platform.
Lacking any graphic design skills whatsoever, I had used a stock icon for Postman. This icon was as generic as a stock REST client app icon can be. I wanted to change this. Through a succession of random events and the help of close friends, I ended up emailing Aditi, an accomplished designer and an artist. I did not have high hopes of her agreeing to work on the project as my bank balance was not exactly in good shape. Luckily, Aditi agreed to work with on the app icon and later, defining Postman’s brand identity.
Here is Aditi on the design process and the experience of making the logo:
One thing that we did not cover though was how the logo would scale down in size in different contexts (favicon, mobile apps, dock icon etc). While we could have just resized the image with pixel corrections, we decided to do something more interesting. Aditi came up with an amazing concept that I absolutely loved.
Today in 2015 the app is growing at an amazing pace! We’re working on a bunch of design improvements and are happy to share Postman t-shirts and stickers. Let us know in the comments and we’ll send some your way!